Digitalisation requires an end-to-end approach
The time where customers were happy with any color for their car as long as it was black has come and gone. Today, both choice and supply are abundant, shifting the power balance towards the customer . Only through a complex network of interdependent external stakeholders (e.g. external business partners, government agencies) and internal stakeholders (e.g. division heads, IT director, CFO), a company can hope to produce a successful value proposition.
The larger and heterogeneous the network, the more difficult to realize the desired end-to-end flexibility, predictability and efficiency. To overcome this challenge, business and IT have to implement governance and management practices able to turn the previous principles into tangible actions and results.
In short, to prevent value leakage from investments in technology, the business and IT have to be organized in a way they can get close-distant, informal-formal, fluid-robust or any other property related to embracing more than one joint operating model.
Less isolation, more cohesion, reflects the ability to operate multiple IT Business models simultaneously.