Nobody can escape the influence of time
Even the largest and most robust corporations that think of themselves as impervious to the impact of time will eventually be disrupted. Companies, markets, value propositions, channels and technologies are born, grow, mature, become old and inevitably get replaced by something new, restarting the cycle.
With the digitalization of business models, the business lifecycle and technology lifecycle changes from ‘loosely coupled’ to ‘tightly coupled’.
The capability to closely integrate multiple business and technology lifecycles is new to companies in the process of transforming their analogue business model into a hybrid or digital one. It is nevertheless a crucial one if they are become successful players in their respective markets.
Less static, more flow represents the ability to integrate multiple, interdependent, life cycles.
Lifecycles that become shorter, more complex and dynamic every passing year.